Digital Mission

Engaging Consumer Experience At Scale

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Omni-Experience Consumer / Customer Engagement Consumer Commerce At Scale

360-Degree Connected Customer Management

Current Situation

Consumers’ ability to engage with the product they buy, or are considering buying, is limited across channels. Stores as “showrooms” is a poor substitute for digitally immersive experiences.

Goals and Objectives

The objective is improved experiential engagement with products and wrapped services leading to increased brand loyalty and consumer satisfaction.

Technology Deployed

AR/VR, cognitive, IoT, 3D printing, social, and mobile

Use Case Summary

The use of augmented and virtual reality technologies to create an experiential “mall” that facilitates social interactions between consumers and merchants.

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