Integrated sales and marketing channels are prevalent and growing in capability. Most life science companies subscribe to external HCP and Rx databases for marketing and sales efforts.
Goals and Objectives
Goals include access for mobile life science (LS) sales force and convenience for time-starved physicians. Sales and marketing teams must understand prescribing habits and preferences by geography, specialty, and HCP.
Mobile devices using cloud-based software and data are used throughout the industry. Analytics tools can suggest “next best action” by identifying key opinion leaders for HCPs, sales trends, and HCP channel preference, along with brand awareness and sentiment through social listening.
Use Case Summary
Doctors, sales reps, and marketers routinely communicate drug and device information using mobile cloud-based technology. Life science companies can improve sales and marketing effectiveness by leveraging omni-channel capabilities with HCP, Rx, and KOL data using analytics tools.