Information about customers, in the form of data, research, observations, or other means, gathered through sources outside the enterprise is often incomplete, inconsistent, insecure, unintegrated, and unavailable to the people and systems that need it.
Goals and Objectives
Provide consistent, complete, high-quality, secure, integrated, aligned, and easily available customer intelligence from combined external and enterprise sources to the relevant staff and systems when and where it is needed.
Enterprise customer information systems and data integration technology. Data management systems and monitoring, collecting, aggregating, storing, moving, presenting, and analyzing functionally specific first-party data. Technology for monitoring, importing, federating, or accessing customer data from the external ecosystem (first-party as well as second- and third-party intelligence)
Use Case Summary
Improved decision quality, functional process outcomes, and customer experience using customer intelligence from external and enterprise sources