Content development is fairly siloed and inefficient with content creators, marketing, advertising, and other participants working in loose collaboration with limited real-time cross-functional visibility.
Goals and Objectives
Enables the harnessing of all viewer and stakeholder input and info to improve product development and speed of innovation
Advanced planning tools, advanced analytics, machine learning, predictive analytics, IoT, ERP, workflow management applications, cloud, cognitive, blockchain, IoT, AI, knowledge search and retrieval, mobile, and social collaboration
Use Case Summary
360-degree product development enables the harvesting, utilization, and sharing of all customer and stakeholder data to create content and products with agility, which resonates with viewers and can be monetized.