Digital Mission

Engaging Consumer Experience At Scale

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Innovation Acceleration Innovation Platform

Advanced Digital Simulation

Current Situation

Simulations are generally done in an ad hoc fashion, with poor fidelity to engineering or manufacturing processes.

Goals and Objectives

The objectives are higher levels of product and packaging design effectiveness, better consumer requirements satisfaction, and lower change costs.

Technology Deployed

Cloud (HPC), BDA, AR/VR, and cognitive

Use Case Summary

Simulation will be tightly integrated with the relevant product or packaging as well as shelf-level modeling.

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