Current Situation
Simulations are generally done in an ad hoc fashion, with poor fidelity to engineering or manufacturing processes.
Goals and Objectives
The objectives are higher levels of product and packaging design effectiveness, better consumer requirements satisfaction, and lower change costs.
Technology Deployed
Cloud (HPC), BDA, AR/VR, and cognitive
Use Case Summary
Simulation will be tightly integrated with the relevant product or packaging as well as shelf-level modeling.