Traditional advertising management systems are facility centric, designed for over-the-air, cable, satellite, and IPTV applications. Several of the major vendors have developed extensions to support digital ecosystem supply-side platforms to expand their services for OTT. Limitations exist for convergent reporting, invoicing, and overall management.
Goals and Objectives
The goal is to provide a comprehensive convergent multiplatform advertising management system that includes traditional OTS, cable, satellite, and IPTV with OTT distribution and monetization services. A modern AMS platform is cloud based and AI/ML driven, addressing both traditional broadcast and OTT with programmatic ad sales, supply-side platform, and server-side and client-side ad insertion with tightly coupled DMP and CDP systems. The platform will also consist of subscription and pay-per-view functionality for hybrid applications.
Cloud-based IaaS and PaaS from Amazon AWS, Microsoft Azure, Google Cloud, IBM Cloud, Oracle Cloud and Alibaba Cloud services.
AI/ML technology and integration throughout business cycle.
The platform is microservices based with open API standards for integration with third-party production and distribution systems.
Use Case Summary
Use cases include pure-play OTT content originators, distributors, and programmers; broadcast networks; local TV stations and station groups; cable, satellite, and IPTV networks; motion picture studios with direct-to-consumer models; and digital/OTT service providers.