Current advertising and marketing efforts are often predesigned and predefined series of steps and outcomes. Any deviation from these predefined steps results in the loss of potential customers from the process.
Goals and Objectives
Make the marketing engagement between the brand and the customer more flexible and interactive through the application of AI tools that can modify and change the company response within a broader set of options according to the customer needs.
Usage analytics, AI/cognitive analytics, machine learning, customer profiling systems, IoT, social media data collection, and churn analytics
Use Case Summary
Enabled by an AI engine, the digital marketing journey between the customer and the brand is unique to the needs and desires of the customer and the brand promise.