The universities rely on unstructured data and manual processes to foster their relationship with alumni. Communications are not automated nor personalized.
Goals and Objectives
Have continuous engagement with alumni, providing further revenue streams via enlarging donor pool as well as meeting alumni’s life-long learning needs. Provide opportunity to students to engage with alumni to receive coaching.
CRM systems, communications tools, analytics and BI, and social tools
Use Case Summary
Utilizing multiple channels of communication, modern database tools and analytics, organizations can engage effectively with alumni. The process is semiautomated using predefined tools for communication, personalized messaging, and tracking alumni engagement to ensure the lifelong relation between alumnus and its alma mater.