Current Situation
Buy-and-pay points are disconnected, making for a linear buy-and-pay process that has latencies and unnecessary friction points and does not leverage the connected social and mobile technologies that guests/passengers use during their journey.
Goals and Objectives
The purchase and fulfillment process is fast, easy, and convenient and leverages connected guest/passenger journey points via social, chat, visual, and voice technologies while offering speed of purchase, convenience, and multiple pickup, curbside, and delivery options.
Technology Deployed
Omni-channel ordering, digital payments, social media commerce, IoT, and voice-enabled bots, chatbots, order history recall, suggested add-ons/orders, and one-click buttons, open APIs, and continuous integration/continuous delivery (CI/CD) platforms
Use Case Summary
Provide mechanisms to buy and pay anywhere conveniently and securely throughout the guest/passenger journey and in the stream of life by decoupling the presentation layer from the ecommerce platform for more flexibility in content management and delivery, UX, and even search engine optimization (SEO).