Visual Search use of AR/VR is early, in pilot and development by several retailers presaging acceleration for 2017-2020. Machine vision and attribute discovery technologies rapidly maturing. Use cases need to come into focus.
Goals and Objectives
Use visual search with visual attribute discovery to create more on-target search results allowing the customer to discover other products based on looks and complemented by materials, construction, design, etc. Images become dominant search term supported by gesture and touch support.
AR/VR; mobile consumer apps, SEO, advanced image / content analytics, video, 3D virtualization, photo realistic rendering
Use Case Summary
Expand the customer’s options for finding products, where image is more familiar or appropriate for search, and to provide a more immersive understanding of the product(s) use in the stream of life.