Having ARI across different distribution channels and duplicated in the CRS and PMS leads to inconsistencies.
Goals and Objectives
Convergence of PMS and CRS systems provides a single view of data as well as a single enterprise database that will enable the unbundling of in-room and non-room inventory, allowing for hotels to unlock granular attributes that can be monetized.
Cloud, AI, central reservation system, property management system, analytics, loyalty programs
Use Case Summary
Detailed distribution of ARI will facilitate a comprehensive overview of attributes for brands to monetize while offering guests highly customized experiences.