Having ARI across different distribution channels and duplicated in the CRS and PMS leads to inconsistencies and data duplications.
Goals and Objectives
Convergence of PMS and CRS systems provides a single view of data as well as a single enterprise database that will enable the unbundling of in-room and non-room inventory, allowing for hotels to unlock granular attributes that can be monetized.
Cloud, AI, central reservation system, property management system, analytics, loyalty programs, attribute-based selling (ABS), edge, and CDP
Use Case Summary
Detailed distribution of ARI will facilitate a comprehensive overview of attributes for brands to monetize, while offering guests highly customized experiences and empowering hotels to drive more revenue.