Current Situation
Media companies — whether motion picture studios with direct-to-consumer models, broadcasters with digital distribution, or native OTT content creators — are experiencing difficulties in creating sustainable profits. Recently, these challenges helped move the industry from a subscription model to both hybrid and ad supported offerings, which has helped, but the high cost of content creation and production requires more innovative methods of monetization.
Goals and Objectives
The goal is to drive innovation methods of monetization. Objectives include new models of subscription, advertising, ecommerce, and tokenization.
Live and on-demand streaming video, rich content, immersive applications, and metadata are dynamically composed and served from their source just in time without the need for third-party services and under the control of blockchain contracts.
Technology Deployed
New blockchain-based technology platforms and protocols to address new forms of monetization and to support the insatiable global demand for video, immersive, and rich content as they combine content-native routing, efficient composition, and blockchain design to achieve low-latency, high-quality (4K), content distribution, monetization, and just-in-time output
Use Case Summary
By using this blockchain-based platform, published content object parts are encrypted for their owner and all operations are blockchain provable and authorized. This allows platform services to fundamentally protect all creative IP for the owner and to natively back any Web3 application of content from token-gated content to direct distribution, sell-through, content-rich websites on chain royalties, and user-to-user sharing of media assets.
Unlike “public clouds” that are provisioned centrally, the networked platform is a utility blockchain ecosystem in which node providers run the content platform software and join its open network to provide the content utility “work” on behalf of content providers that use the infrastructure. Resource usage is paid directly from content providers to node providers without middle parties and complements the protocol efficiencies to tear down the barriers to scalable content distribution and ownership, once and for all.
All participants, including end users, interact with the networked platform with a provable blockchain identity, releasing audience analytics from the hold of middle parties, making all engagement provable, giving brands direct and measurable interaction with their audiences, and giving users control over their data.
The protocol of this use case is universal. It runs across an open and ever-growing network of nodes as an application protocol on top of TCP/IP. Its just-in-time software pipeline powers all phases of the content life cycle: ingesting, content transcoding and packaging, content management, personalization, and rights control with one extensible and dynamic pipeline. All output is composed on demand using programmable “bitcode,” raw media, and data stored in the content objects and as “parts” distributed and stored throughout the nodes in the network.
It consolidates and eliminates the separate phases of live ingesting, cloud origin, live transcoding, content management, encryption/digital rights management (DRM), program sequencing, rights and avails controls, DTC streaming, and static content distribution. All of this is achieved at a significantly lower cost point with lower latency and a naturally greater range of creative experiences than conventional technologies.