Current Situation
Existing processes are fragmented. The customer booking experience is inconsistent and results in multiple records that have to be rectified on property and don’t show a complete picture of the guest.
Goals and Objectives
Provide a holistic booking experience for customers that will maximize their satisfaction, which also ensures hoteliers have a single view of customer requirements to tailor additional services.
Technology Deployed
Booking orchestration and fulfillment system, AI, analytics/reporting, cloud, blockchain, and automation, CDP, PMS, and CRM
Use Case Summary
Booking orchestration and fulfillment enables a full-fledged experience that supports both self-service and full-service programs. It provides single-stop access for both customers and staff underpinned by automatic invoicing, reporting, and calculating commissions of suppliers and agents through the automation of back-end operations and booking fulfillment with middle office.