Current Situation
Understanding of the customer’s perspective and feelings toward the brand is limited to self-reporting and rudimentary analysis of comments on social media.
Goals and Objectives
Enable brands to detect and measure real-time changes and shifts in the customer sentiment along with the underlying reasons and factors toward the brand.
Technology Deployed
AI, big data, customer analytics, customer intelligence platforms, dynamic data collection, predictive models, dynamic digital assent management, and content placement
Use Case Summary
Brands should be provided with a deeper, measurable understanding of both an individual and community perception toward a brand.