Historically, content offerings were bundled monolithically, with the programming provided on platforms based largely on ratings and box office results. With the proliferation of viewing options and the rising cost of content, companies need to optimize the assortment of content offerings in their bundles based on customer intelligence or risk losing customers.
Goals and Objectives
Enables the dynamic creation of bundled content offerings, based on subscriber base demographic data and intelligence on viewing trends to create optimized assortment of bundled programming, offering a relevant proposition for all niches, and optimizes the content supply chain
Content management software, data management platform, AI, planning tools, advanced analytics, and machine learning
Use Case Summary
Assortment optimization enables content providers to garner insights from data gathered to dynamically offer the viewer content that they are most likely to watch depending on such factors as who they are and where they are watching. This promotes customer retention and expands monetization opportunities.