Current Situation
With regulatory guidance in place, life science companies are looking to leverage social communications to better connect with patients, including clinical trial recruitment.
Goals and Objectives
Better engage with patients and more efficiently recruit patients for clinical trials by direct outreach.
Technology Deployed
Social communications via a variety of venues, including DTC ads, physician referrals based on EMR prequalification, and advocacy groups
Use Case Summary
Patient recruiting is a key success factor in a field where many new trials fail because of the lack of patients. As part of the broader patient engagement initiatives, improved clinical trial recruitment is measurable and can deliver a clear near-term ROI, if successful.