Digital Mission
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Digital Innovation Acceleration Product Experience Curation

Closed Loop Customer Feedback

Current Situation

There is no automated feedback loop from customers about product usage or performance. Analysis of product experience is ad hoc at best.

Goals and Objectives

Institute an iterative closed loop with customers, directly through mobility and social business means, and through the connectivity of products.

Technology Deployed

Hardware: Smartphones, tablets, wearables, IoT
Software: Cloud, PLM, ideation, social, security
Services: Business services, IT services

Use Case Summary

Manufacturers can sense and predict product issues through ongoing customer feedback, product connectivity that shows usage and performance, social forums, and directly from customers through product and company online communities.

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