Digital Mission

Engaging Consumer Experience At Scale

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Omni-Experience Consumer / Customer Engagement Omni-Channel Trade Promotion

Cognitive Funding/Opportunity Database

Current Situation

The efficacy (not to forget efficiency) is notoriously elusive in the promotional space, with most companies having only a general sense of whether promotions are profitable.

Goals and Objectives

Improve insight into promotional profitability; drive up sales while improving bottom line.

Technology Deployed

Mobile, cloud, BDA, IoT, and social

Use Case Summary

There is a learning model that takes POS, sensor data, and analytical models of baseline volume to enable near-real-time promotional tactics and longer-term strategic insights.

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