The efficacy (not to forget efficiency) is notoriously elusive in the promotional space, with most companies having only a general sense of whether promotions are profitable.
Goals and Objectives
Improve insight into promotional profitability; drive up sales while improving bottom line.
Mobile, cloud, BDA, IoT, and social
Use Case Summary
There is a learning model that takes POS, sensor data, and analytical models of baseline volume to enable near-real-time promotional tactics and longer-term strategic insights.