Hospitality and travel operators and their vendor partners share data where necessary, and its typically narrow scope and lack of granularity limits its usefulness. Where early-stage analytics partnerships do occur, it is typically done as a monetization effort by the operator and brand/services building by the vendor.
Goals and Objectives
Shared insights and collaborative analytics provide a clear, shared understanding of a market. A collaborative ecosystem helps drive a single view of the optimal services, offerings, prices, and promotions for a given customer or market segment, establishing a foundation of truth from which each party can negotiate toward a mutually beneficial outcome.
Cloud, industry cloud, high-scale database applications, data lakes, data management platforms, serverless computing, 5G connectivity, and multicloud management
Use Case Summary
Operator-vendor analytics collaboration for a shared understanding of the guests/travelers and their purchase behavior to drive mutually beneficial decisions around price, promotion, and services/offerings.