Collaboration is ad hoc at best. Leaders do a better job than lagging companies. Innovation funnels are used by about half of companies, but true multifunctional collaboration is the exception.
Goals and Objectives
The objectives are better customer requirements satisfaction, lower costs (encourage promising; fast fail for unpromising), greater right first time, and consistently high quality.
Social, industry cloud, BDA, and mobile
Use Case Summary
There is a collaborative science-driven product innovation platform across the internal/external team with access to historic and current data to leverage internal and external knowledge, conduct analytics, avoid the mistakes of the past, and align efforts around organizational strategic objectives to deliver sustained innovation excellence.