Current Situation
Great service and booking search and search engine optimization (SEO) are possible online but do not carry into the physical space well. They also certainly don’t leverage the numerous consumer touch points.
Goals and Objectives
Digitally and physically converged search optimization is augmented by advanced and cognitive analytics and IoT and is informed with personalized and contextualized guest/passenger insights and preferences.
Technology Deployed
SEO for all interactions, artificial intelligence, virtual reality, augmented reality, IoT, and voice
Use Case Summary
Provide mechanisms to find services and options that meet the personalized and contextualized consumer need throughout the guest/passenger journey and in the stream of life.