Digital Mission

Creating Experience Ecosystems

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Omni-Experience Customer Engagement Advanced Channel Management

Intelligent Personalized Marketing

Current Situation

Dealers and OEMs independently create customer profiles and do very little coordination in bringing the buyer through their journey.

Goals and Objectives

Higher conversion rates of prospective buyers; higher revenue; higher levels of customer satisfaction

Technology Deployed

Hardware: Servers, storage, IoT, smartphones, and tablets
Software: Big Data/analytics, cognitive/AI, machine learning, cloud, mobile, CRM, SLM, and office tools
Services: Business services

Use Case Summary

A customer activity repository (CAR) that can be shared by OEMs, suppliers, and channel partners; the ability to recommend and microtarget campaigns, products, and service offerings

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