Dealers and OEMs independently create customer profiles and do very little coordination in bringing the buyer through their journey.
Goals and Objectives
Higher conversion rates of prospective buyers; higher revenue; higher levels of customer satisfaction
Industry cloud, cognitive, social, and mobile
Use Case Summary
A customer activity repository (CAR) that can be shared by OEMs, suppliers, and channel partners; the ability to determine the next best action for the sales process regardless of the point of interaction (OEM website, dealer website, showroom)