Dealers and OEMs independently create customer profiles and do very little coordination in bringing the buyer through their journey.
Goals and Objectives
Higher conversion rates of prospective buyers; higher revenue; higher levels of customer satisfaction
Hardware: Servers, storage, IoT, smartphones, and tablets
Software: Big Data/analytics, cognitive/AI, machine learning, cloud, mobile, CRM, SLM, and office tools
Services: Business services
Use Case Summary
A customer activity repository (CAR) that can be shared by OEMs, suppliers, and channel partners; the ability to recommend and microtarget campaigns, products, and service offerings