Dealers and OEMs independently create customer profiles and value statements creating customer confusion and misperceptions along the buyer journey.
Goals and Objectives
Higher conversion rates of prospective buyers, shorter sales cycles, higher revenue/profit, and higher levels of customer satisfaction
Hardware: Servers, storage, IoT, smartphones, and tablets
Software: Big Data/analytics, cognitive/AI, machine learning, cloud, mobile, CRM, SLM, PIM, and office tools
Services: Business services
Use Case Summary
A customer activity repository (CAR) that can be shared by OEMs, dealers, suppliers, and channel partners with the ability to recommend and microtarget campaigns, products, and service offerings, and provide consistent, relevant messaging