Digital Mission

Empathy @ Scale

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Empathy @ Scale Advertising and Marketing

Contextual Marketing

Current Situation

Contextualization of marketing and advertising to the customer is limited based upon customer history, location, day and time, and maybe purchasing patterns.

Goals and Objectives

Provide contextualization and personalization that is informed by data about the customer, their social network, current status, and the relevant near-customer data based on what is happening, said, needed, and expected.

Technology Deployed

Cloud, IoT, time-stamped geospatial analytics, unstructured data analytics, ingestion of worldwide data sources, customer journey analytics, natural language processing, predictive behavioral analytics, natural language expression, trade-off analytics, and multicloud management

Use Case Summary

Every customer engagement is aligned to the specific context of the customer and the point in the customer journey including roles, behaviors, history, and location of the customer.

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