Digital Mission

Engaging Consumer Experience At Scale

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Omni-Experience Consumer / Customer Engagement Omni-Channel Trade Promotion

Contextual Marketing

Current Situation

Capabilities are evolving, though fragmented across some emerging digital channels, but still a preponderance of traditional approaches.

Goals and Objectives

The objective is to reach more consumers in impactful ways that engage and spur purchases.

Technology Deployed

Social, cloud, BDA, and mobile

Use Case Summary

Engage with consumers/shoppers digitally at the two moments of truth: buy and use. Engage in ways that make sense for the consumer based on known brand loyalty.

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