Capabilities are evolving, though fragmented across some emerging digital channels, but still a preponderance of traditional approaches.
Goals and Objectives
The objective is to reach more consumers in impactful ways that engage and spur purchases.
Social, cloud, BDA, and mobile
Use Case Summary
Engage with consumers/shoppers digitally at the two moments of truth: buy and use. Engage in ways that make sense for the consumer based on known brand loyalty.