Contextualization is based on location and day/time, maybe weather, and purchasing patterns.
Goals and Objectives
Contextualization is informed by data about the person and the dynamic state of his/her world based on what is happening, said, needed, and expected “now” in the context of achieving the Hospitality organisations’ goals for the relationship, campaign, and message.
Cloud, IoT, timestamped geospatial analytics, unstructured data analytics, ingestion of world-hood data sources, customer journey analytics, natural language processing, predictive behavioral analytics, natural language expression, and trade-off analytics; mult-icloud management
Use Case Summary
Align guest/passenger dialogue to the roles, behaviors, and location preferred by the guest/passenger.