Contextualization is based on location and day/time, maybe weather, and purchasing patterns.
Goals and Objectives
Contextualization is informed by data about the person and the dynamic state of his/her world based on what is happening, said, needed, and expected “now” in the context of achieving hospitality organizations’ goals for the relationship, campaign, and message.
Cloud, IoT, time-stamped geospatial analytics, unstructured data analytics, ingestion of worldwide data sources, customer journey analytics, natural language processing, predictive behavioral analytics, natural language expression, and trade-off analytics and multicloud management
Use Case Summary
Align guest/passenger dialog to the roles, behaviors, and location preferred by the guest/passenger.