Contextualization is based on location and day/time and customer purchasing pattern profiles.
Goals and Objectives
Contextualization is informed by data about the person and the dynamic state of his/her world based on what is happening, said, needed, and expected “now” in the context of achieving the CSP’s goals for the relationship, campaign, and message.
Cloud, IoT, time-stamped geospatial analytics, unstructured data analytics, ingestion of worldwide data sources, customer journey analytics, natural language processing, predictive behavioral analytics, natural language expression, and trade-off analytics
Use Case Summary
Align customer dialogue with the roles, behaviors, and location of the person who needs, buys, and uses the CSP’s products in the context of the person’s current world.