Engagement between the customer and brand is periodic and spurious, framed by outbound marketing efforts or when the customer decides to engage with the brand, based upon limited set of options and opportunities.
Goals and Objectives
Offer more points of interaction and engagement to the point where it is relatively continuous between the brand and the customer.
AI, big data, NLP, IoT, customer analytics, customer intelligence platforms, dynamic data collection, predictive models, dynamic digital asset management, and content placement
Use Case Summary
The interaction and engagement between the customer and brand is continuous and the customer only becomes aware when desired or necessary.