Digital Mission

Value-Based Health

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Customer Centricity Patient of One

Continuous Segmentation

Current Situation

There is yearly or campaign-based segmentation on administrative data.

Goals and Objectives

Utilize real-time actionable advice based on comprehensive continuous segmentation of risk and probable next consumer/patient next step.

Technology Deployed

Campaign management; Marketing; Population analytics; Big data segmentation; Third-party data sources

Use Case Summary

The comprehensive approach gives fast, actionable advice based on ubiquitous data capture and continuous patient/consumer segmentation based on patient, member, and event encounters.

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