Digital Mission

Value-Based Health

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Customer Centricity Patient of One

Coordinated Consumer Transactions

Current Situation

There are fragmented operations, data, and consumer experience.

Goals and Objectives

Integrate data and common consumer experience in sales channels, enrollment portals, service desks, marketing campaigns, claims adjudication and appeal, and all health management cases.

Technology Deployed

CRM (sales, service, marketing, and health); Member/patient identity management; Enterprise master person index; Master data management; Interactive voice response

Use Case Summary

There is a comprehensive patient/consumer approach to managing interactions with consumers along the various touch points of a member or patient’s journey.

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