There are fragmented operations, data, and consumer experience.
Goals and Objectives
Integrate data and common consumer experience in sales channels, enrollment portals, service desks, marketing campaigns, claims adjudication and appeal, and all health management cases.
CRM (sales, service, marketing, and health); Member/patient identity management; Enterprise master person index; Master data management; Interactive voice response
Use Case Summary
There is a comprehensive patient/consumer approach to managing interactions with consumers along the various touch points of a member or patient’s journey.