Individual contacts are developed on basis of personal relationships to encourage corporate partnerships, which result in donations, sponsorships, student internships, placements, and so forth.
Goals and Objectives
Expand and deepen relationships with corporate partners; utilize digitally transformed processes to make partnerships’ nurturing more organized and scalable.
CRM solutions, social media scanning, big data analytics, and omni-channel communications
Use Case Summary
Using big data analytics, identify key issues for potential and existing corporate partners, including opportunities for partnership with research, funding, students, and so forth. Utilize omni-channel communications to engage with corporate stakeholders.