Product positioning and organization is highly siloed depending on the customer segment being addressed with minimal cross-fertilization of solutions.
Goals and Objectives
CSPs that incorporate intelligent product design into their value chains and can use intelligent product design to respond near term to customer requirements, will achieve higher customer satisfaction.
Analytics, BDA, IoT, cloud
Use Case Summary
Product design must take advantage of the digital transformation, leveraging leading-edge technologies to generate product designs at the product and portfolio level that are closer to how the products and portfolios will appear to the consumers.