Customer action tracking is imprecise, limited to individual channels and lacking cross-channel relations. This fails to effectively identify the same customer across multiple channels.
Goals and Objectives
Multi- and cross-channel tracking of customer actions and intentions is provided, with the ability to shift and improve the experience of the customer based upon the customer’s actions.
Cloud, machine learning, natural language processing, analytics, personality, behavioral, and conversational tone analytics, social network analysis
Use Case Summary
Digitally enable real-time tracking and analysis of customer actions both online and offline that are related to the brand, both directly and indirectly while maintaining customer privacy and security.