Most retailers use old, disconnected CX KPIs even as new engagement processes emerge. Traditional NPS only reflects customers surveyed and does not identify the dissatisfiers that most depress sales and retention. Opportunities to deise and implement optimial corrective actions and innovate processes are lost.
Goals and Objectives
Accurately measure performance and control of processes that deliver customer experience, identify the levers that drive process quality, and proactively manage processes to achieve CX objectives. Use outcome metrics to prioritize efforts to enhance CX and improve engagement processes.
360-degree omni-channel CRM, AI, analytics, NLP, loyalty apps, mobile devices, social media
Use Case Summary
Measure CX and experiential retail processes that drive it to support customer experience personalization at scale. Connect CX outcomes to processes with passive metrics such as Customer Effort Score (CES) and apply root cause analysis to NPS and CSAT scores. Correct processes and products that dissatisfy customers and depress loyalty.