As brands are increasingly connected to customers across the multiple points of customer journey and across multiple channels, there are multiple points of identification required. This creates a complex environment, adding unnecessary friction to the experience.
Goals and Objectives
Reduce the complexity of customer identification across multiple systems. Strong identification and authentication will be contextualized combined with multiple layers.
Bluetooth, biometrics, facial recognition, voice technology, cloud, analytics, single sign-on (SSO), provisioning solutions, and firewall
Use Case Summary
Next-generation customer identity will provide brands with methods of contextually verifying customers. Identification and authentication will be streamlined and secure with multiple factors to deliver seamless and personalized engagements.