Digital Mission

Contextual and Value-Centric Insurance

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Omni-Experience Engagement Targeted Marketing and Communication

Customer Journey Mapping

Current Situation

Expectations for speed, convenience, transparency, and personalized engagement are not often met with the current convoluted processes within insurance customer journeys of traditional insurance organizations. The current customer journeys need to align with the shifts in customer demographics, behavior, and expectations as well as market dynamics.

Goals and Objectives

Map out the business processes in detail to identify bottlenecks across different lines of business with a customer-centric approach and mindset. Undertake a complete redesign of the customer journey involving fully automated customer onboarding, highly optimized straightthrough processes, and customer communications through the channel of choice with a view to create unique personalized experiences.

Technology Deployed

Advanced business process management tools

Use Case Summary

Map out customer journeys across different insurance lines of business in preparation for digitally transforming the customer journeys to align with the shifts in customer expectations and market dynamics.

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