Loyalty to the brand varies significantly and with low expectations for updates or enhancements, with customers driven by price, offers, and current market perception.
Goals and Objectives
The objective is higher NPS scores, which are directly related to customer loyalty and higher overall revenue growth.
Hardware: IoT, smartphones, tablets, and wearables
Software: Social, cloud, and mobile
Services: Business services
Use Case Summary
TOVC companies establish a digital relationship with customers, providing a sense of belonging to the brand that turns the customer into an evangelist to the product and company.