Loyalty to the brand varies significantly and with low expectations for updates or enhancements, with customers driven by price, offers, and current market perception.
Goals and Objectives
The objective is higher NPS scores, which are directly related to customer loyalty and higher overall revenue growth.
- Hardware: IoT, smartphones, tablets, and wearables
- Software: Social, cloud, and mobile
- Services: Business services
Use Case Summary
Social communities of customers with affinity to the brand who connect to broader social platforms (e.g., Instagram) and customer engagement platforms will be built.