Loyalty to the brand varies significantly and is often marred with poor experience and corresponding low expectations. Customers are driven by price, offers and current market perception and not brand loyalty.
Goals and Objectives
Provide better customer engagement and experience leading through efforts that engender customer loyalty and higher bottom-line revenue growth.
Mobile device, mobile apps, loyalty apps, cloud, guest/passenger data platforms, consumer analytics, and blockchain
Use Case Summary
Communities of customers with a shared affinity to the brand connect through broader social and other platforms while driving higher revenue per customer to the bottom line.