Current Situation
While loyalty is seen as a key objective, most approaches today are built around swag (e.g., John Deere caps) rather than true community building.
Goals and Objectives
Higher NPS, which is directly related to higher overall revenue growth
Technology Deployed
Social, cloud, and mobile
Use Case Summary
Building social communities of customers with affinity to the brand and established loyalty with connectivity to broader social platforms (e.g., Instagram) and customer engagement platforms