Customer rewards are based upon multiple purchases and generally not on the larger impact a customer can have about the perception of a brand.
Goals and Objectives
Provide customers with additional information and encouragement to continue the relationship
AI, big data, customer analytics, customer intelligence platforms, dynamic data collection, predictive models, dynamic digital assent management and content placement.
Use Case Summary
Using digital technologies, brands can track and measure the impact a customer is having on a brand beyond the transaction and reward that customer appropriately for their impact on the brand.