Marketing in the branch continues to be inflexible and often relies on categories of customers. The concept of a market of one is elusive to most banks and requires investment in branch technology as well as data and analytic solutions that can truly drive a unique message to each customer.
Goals and Objectives
Proceed to next-generation marketing technology that provides specific time-sensitive offers to the customer on the proper device. Drive real-time customer satisfaction surveys on mobile devices in the branch while the interaction is fresh. Utilize similar technology to provide customized offers to the customer that are tailored to their specific needs.
Access to data and analytics to respond to changing needs, interactive kiosks, digital marketing signage, and 5G (future state)
Use Case Summary
Customers in the branch should engage with contextualized information. Provide self-service options in the branch on bank-owned equipment, enriching the experience for customer and bank employees alike.