Marketing in the branch continues to be inflexible and often relies on categories of customers. The concept of a market of one is elusive to most banks, and requires investment in branch technology as well as data and analytic solutions that can truly drive a unique message to each customer.
Goals and Objectives
Proceed to next generation marketing technology, that provides very specific and time-sensitive offers to the customer on the proper device. Drive real time customer satisfaction surveys on mobile devices in branch, while interaction is fresh. Utilize similar technology to provide customized offers to the customer that are tailored to their specific needs.
- Access to data and analytics to respond to changing needs
- Interactive kiosks
- Digital marketing signage
Use Case Summary
Engage customers in the branch with contextualized information. Provide self-service options in the branch on bank owned equipment enriching the experience for customer and bank employees alike.