Current products and/or services provide little to no guidance on how they can be better used by the current consumer, and do not foster ongoing engagement. Revenue is limited to the product or service being sold, and does not incorporate potential digital and data service enhancements.
Goals and Objectives
To create product and/or service extensions through DaaS offerings which would be of value, strategically and/or monetarily to current partners.
Data integration and preparation, data management, data curation, data analysis, application or interface creation
Use Case Summary
End users are more connected to a product and/or service that provides feedback on how to make better use of the original good/service. Producer can gain feedback about usage, create better user engagement and increase revenue.