Current Situation
Most commercial DaaS offerings have been produced by information services industry specialists. Enterprises possess large volumes of data which could be of use to those in related or unrelated industries, yet are not currently able to monetize these assets.
Goals and Objectives
To create new data products for sale. Enterprises should explore all available channels for externally monetizing data, including data marketplaces, industry clouds, as well as one-on-one second & third-party relationships.
Technology Deployed
Data integration and preparation, data management, data curation, data analysis, application or interface creation. Contracts with independent DaaS marketplaces.
Use Case Summary
Enterprise can recognize new revenue from data assets in license or sales relationships with outside parties. These new relationships are outside of their traditional industry and bring new value to the enterprise.