Current Situation
Dark kitchens (also known as ghost or cloud kitchens) and virtual brands utilize existing third-party apps and delivery partners integrated with existing tech stacks to manage and execute pickup/delivery-only orders. Often orders need to be rectified in accounting systems manually and inventory must be checked/updated in multiple systems.
Goals and Objectives
Increasing applications of dark kitchens will necessitate systems and applications to seamlessly integrate, communicate, and share data across platforms in real time. Visibility into inventory and supply chain will enable organizations to leverage other items for ordering/fulfillment increasing ticket sizes.
Technology Deployed
POS, digital ordering platform, third-party delivery, APIs, cloud, QR codes, lockers, edge, 5G, mobile apps, geolocation, beacons, and inventory systems
Use Case Summary
Dark fulfillment optimization will increase profitability of off-premises orders, driving alternative revenue streams by identifying appropriate markets and offerings/services.