Current data sourcing models imperfectly align data owners (e.g., consumers) and data users; data scraping is challenging, and at times illegal.
Goals and Objectives
This use case allows for the development of marketplaces where data owners and data users are able to transact data and ultimately benefit from the transaction. Data marketplaces will multiply the volume of data available for financial institutions, improving investment recommendations and leading to increased retention.
Blockchain, Smart contracts, Distributed ledger, Cloud
Use Case Summary
Business data marketplaces enable asset managers to buy data from industry specific institutions (e.g., foot traffic at retail chain, number of insurance claims) while personal data marketplaces give direct access to personal data from owners themselves.