Current Situation
Hospitality brands push content across multiple public-facing systems, requiring time-consuming oversight and higher risk of error or omissions. Traditional CMS is less agile and not as easily customizable.
Goals and Objectives
Decoupled architecture for the CMS prepares content on the back end and then can proactively deliver and present formatted content to various channels.
Technology Deployed
IoT, CMS, mobile, wearables, website, analytics, cloud, email, chatbots, digital assistants, AR, VR, voice, and edge
Use Case Summary
Decoupled CMS allows brands to be more proactive by allowing content to be prepared on the back end and then proactively delivered to the front end across multiple channels. Extra development work will be required on the front end.