While common in most consumer goods value chains, automated feeds of actual demand are less prevalent in this value chain and rarely capture highs/lows quickly enough.
Goals and Objectives
Comprehensive and near-real-time demand and consumption data will allow companies to improve both the forecast and the linkage to inventory and capacity and drive higher revenue.
Cloud, IoT, mobile, and industry cloud
Use Case Summary
Instrumenting demand signals from consumers, customers, and channel partners creates an accurate representation of real-time demand in the supply chain digital twin.