The number of content assets that organizations must manage continues to explode due to the growing number of different channels they must support, new content types required (including 360 video, 3D content, AR/VR content, etc.), and the desire to localize, contextualize, and personalize experiences.
Goals and Objectives
Manage the organization’s digital assets (and collections of assets) effectively, so they are easy to find and to ensure that internal and external stakeholders are using the correct assets. In addition, organizations must protect valuable intellectual property and ensure compliance for licensed assets.
Digital asset management systems, dynamic media solutions, product content management systems, and related AI services that automate asset classification/tagging or otherwise transform/manipulate assets
Use Case Summary
The organization’s digital assets must be well managed, easily found and used, and governed to protect against risk.